March 22, 2013. Direct INFO ended OTT market research services in Russia and the world.

The concept of OTT (Over the Top) means the delivery of video on the set-top box (computer, mobile phone) user over the Internet as opposed to services IPTV, delivered through a network controlled by the operator with a guaranteed QoS. It is widely used in video delivery over the Internet. This concept allows for a more efficient use of content, attract new customers and increase the profitability of the business through service differentiation and the introduction of on-line sales. Feature of the introduction of OTT services is the ability to provide service to any Internet user. The main difference between OTT providers from the providers of public video services (YouTube, RuTube, pirated video services offering a view movies on-line) - the use of legal content.

Short presentation of the research results