Маркетинговые исследования и анализ рынков от компании Директ ИНФО - Marketing research products for mobile banking and how to combat fraud SMS
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Marketing research products for mobile banking and how to combat fraud SMS

July 28, 2014. Direct INFO completed market research devoted to the analysis of products to combat fraud SMS and mobile banking

 

According to the World Payments Report 2013, the number of cash transactions carried out in electronic commerce ("E-commerce") amounted to 29.9 billion. In the period 2010-2014 is projected CAGR for this indicator at the level of 18.1%. Thus, the growth in the number of transactions in electronic commerce over twice the rate for the total number of transactions with respect to any payments. In 2013, the number of transactions carried out with the help of mobile devices ("Ma-Payments") was 28.9 billion. The growth rates in the period 2010-2014 is estimated at CAGR = 58,5%. Thus, the number of mobile payments is growing at a rate exceeding 3.2 growth rate of that in e-commerce and 6.7 times the growth rate for the total number of cash transactions worldwide. One of the main problems in using mobile banking (including using SMS or USSD) - a reliable identification of the called party, conducting financial transactions. Using a unique service number does not solve this problem - attackers can clone a SIM card (to get its duplicate operator forged documents), or get a local phone number in case he does not pay for long time mobile services (the operator turns off the phone number and transmits it to another customer ). Therefore, banks and financial institutions make high demands on suppliers of solutions and services for mobile banking and banking SMS services. Analysis of mobile banking products and solutions related to the protection of SMS fraud (a relatively new kind of fraud based on the ability to access the SIM-card, or SMS-messages holder of a credit card) and is dedicated to a new market research Direct INFO.

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